Naomi Analytics is a blog that explores the beautiful world of digital data analysis and its importance in the marketing field. I will explore the status and future of big data, visualization and reporting, analytics tools, monetization and the future of digital analytics.
Digital analytics is a large and fast growing field with changes being made every day. We are able to collect and monitor data from a multitude of channels to minimize any wasted efforts or dollars put towards marketing. Businesses have digital marketing analytics as a core part of strategizing and maintaining a competitive edge as it offers profound insights into the behavior of the consumer and purchasing trends. Marketers also have the advantage of trying out new techniques, methods, etc. to then collect data, measure effectiveness and continue or make changes.
Google Analytics is a service that has been a forerunner in the analytics world and is currently the most widely used service on the internet. The service not only tracks activity and performance of sales but also the performance of websites and where the visitors are coming from. It is so important for us to explore and keep paced with the changes being made so again, welcome to Naomi Analytics.
Digital analytics is a large and fast growing field with changes being made every day. We are able to collect and monitor data from a multitude of channels to minimize any wasted efforts or dollars put towards marketing. Businesses have digital marketing analytics as a core part of strategizing and maintaining a competitive edge as it offers profound insights into the behavior of the consumer and purchasing trends. Marketers also have the advantage of trying out new techniques, methods, etc. to then collect data, measure effectiveness and continue or make changes.
Google Analytics is a service that has been a forerunner in the analytics world and is currently the most widely used service on the internet. The service not only tracks activity and performance of sales but also the performance of websites and where the visitors are coming from. It is so important for us to explore and keep paced with the changes being made so again, welcome to Naomi Analytics.
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