Spotify for Artists

Spotify recently launched Spotify for Artists, an initiative that is intended to help artists and their managers have better insight into their respective audiences. Artists have insights into demographic information, real-time song information, playlist performance and data and the different ways listeners are accessing or discovering their music.

"What we're seeing is that artists of all sizes need the help," said Troy Carter (global head of creator services at Spotify) to Billboard Magazine. "Someone who is one of the top 50 artists in the world, they're still trying to figure out a lot of things about their fans as it relates to specific demographics, how to reach them, how to sell more tickets, how to appeal to audiences that you may not necessarily appeal to on typical radio. But what we're seeing as you go down the stream, artists who more typically self-serve, they also need more tools. We feel like Spotify for Artists is providing them."

In a previous post, I mentioned that megastar Jay Z had utilized Spotify data to coordinate the stops on his last tour. Artists big and small are looking at data as a great tool in moving forward. The understanding of how important and useful big data is has grown and now industries of all kinds have been trying to find ways to access it easier. Companies like Spotify are capitalizing with its massive amounts of data that it has collected since 2008.