Next Big Sound is a New York-based company that specializes in analytics for online music. Social networks, streaming services and radio data of musicians are compiled, analyzed and delivered to platform users with ease. It was founded in 2008 and was named one of the 10 best start-ups in 2010 by Billboard Magazine. With success, streaming giant Pandora acquired the company in 2015. Pandora CEO, Brian McAndrews said, “The combination of Pandora’s listening data and Next Big Sound’s analytical capabilities will create a vital source of data.”
Unlike other music analysis platforms, Next Big Sound is free and open. Apple acquired two analytics platforms around the same time., MusicMetric and Acunu, both private and only used by Apple. Next Big Sound allows artists, executives and industry professionals access to analytics and it is as simple as typing in an artist’s name. Once you find the profile of the artist you are looking for you can follow and stay up-to-date on changes as they happen. Currently, the data is broken down into, audience, recent releases, releases, reach, engagement and the data sources and notices. It also breaks down every YouTube video available for the artist, its streaming count and the percentage change from the previous week to the current week.
For artists that do not already have a profile, it is as easy as providing a social link and creating one. Which will do wonders for independent artists and their professional teams or for those scouting talent. Head over to NextBigSound.com to check it out and search some of your favorite artists.
Naomi, it will be interesting to see how Pandora monetizes this service, I wonder what they paid for it?
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